People usually assume "Radical Sheep" is about not following the herd, and that's true — but the name is actually a pun. It's a play on "radical chic," Tom Wolfe's term for fashionable, performative politics: all the right opinions, worn like an outfit.
Swap "chic" for "sheep" and the joke writes itself. It's the same idea turned inside out — instead of dressing up in whatever's fashionable, the whole point is to actually go your own way. A sheep that's radical is a contradiction. That's the joke, and that's the studio.
Why it stuck
Photography and web design both have their own version of "radical chic" — trends everyone copies because they photograph well or demo well, not because they're honest. I wanted a name that pushed against that, even if most people just read it as "sheep, but rebellious" and move on. The double meaning is there for anyone who catches it.
Either reading works, honestly. Don't follow the flock, and don't mistake looking radical for being it.